New research has revealed which beauty brands are best for making money from—yes—unwanted cosmetics.

Cosmetic surgery information site Tajmeeli has analyzed  thousands of resale site Vinted product listings to reveal which beauty brands are most available and which are most in demand with buyers

Of all the beauty brands, Dior, Avon and Chanel had the highest number of listings on Vinted. As of July 2022, there were 216,300 Dior products available, 210,800 Avon products and 141,600 Chanel products.

The report also looked at the number of followers each beauty brand has on Vinted. The most sought-after cosmetic brands amongst Vinted users are Dior (152,100 fans), Chanel (151,200 fans) and MAC Cosmetics (124,300 fans). 

CoverGirl, MAC Cosmetics & More Makeup on Vinted

So how does demand compare to the availability of products? CoverGirl, MAC and Urban Decay have the fewest number of available products on Vinted compared to the number of fans of the brands on the platform. 

Topping the list is CoverGirl, with the equivalent of 0.2 products available per fan! In second place is MAC with 0.7 products per follower, closely followed by Urban Decay with 0.8 items available. The results mean buyers could face stiff competition to secure their must-have cosmetics.

In regards to Skinny Tan, Nip + Fab or Baylis & Harding beauty items—the three brands had the lowest number of fans vs. available products, suggesting that products may take longer to sell due to decreased demand. 

The research also looked at the average selling prices of new beauty products from each brand on eBay.com, to give an indication of how much can be made across selling platforms.

Overall, across all the brands, beauty products can sell for an average of $25.60 per item.